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Mhairi Mclean

Copywriting Services

Snappy Hashtags

What with a virtual-reality experience inside Van Gogh’s art world, following a drone through the Inverness skyline and tweeting my heart out for a bottle of Benromach (I didn’t win), it’s been quite a week. Life as a rural business owner; I thought it would be quieter.

In amongst all the action, there were a couple of things I wanted to share. Abbey from Google’s Digital Garage played this video at Discover Digital 2016:

Genius. Especially all the goods flying through the ‘normal’ checkout in the background…

For those of us on Twitter and Instagram:

I like the #scotspirit campaign. It’s simple, snappy and so easy to get on board with. Visit Scotland have reported an overwhelming response so far (did I hear 40 000 uploads?). Congratulations!

#scotspirit is also a brilliant opportunity for rural businesses to engage with a very wide audience; look at this stunning photo from Balblair Cottages. Don’t you want to see more?

Spectacular view over Moray Firth last night #AuroraBorealis #ScotSpirit

— Barbara Bariskan (@balblaircottage) 7 March 2016

Talking of hashtags, #dram16 have announced an additional whisky festival to take place in Speyside this autumn, focussing on a younger demographic. Does life get any better?

Which hashtags are you using to reach a wider audience?

— Mhairi M (@Mha_Mcl) 29 March 2016

On that (whisky) note, wishing you a long and happy Easter weekend.


Happy Holidays and Thank You